IntroInfraconindo is a fast growing infrastructure contractor specializing in the provision of full services for the deployment of networks infrastructures and other telecommunication related project in Indonesia. In 2013, Infraconindo decided to expand their services to cover other infrastructure services such as roads, bridges, highways, sewer, etc and therefore, in need of a new image that could represent their new interest in other construction fields while still portraying their focus in network infrastructures and telecommunication.
The client wanted a logo that shows excellence, strength, trust and integrity. The logo should also represent their current focus in network infrastructures and telecommunication while at the same time does not limit their scope to other infrastructure services such as roads, bridges, highways, etc.
IDEAWe created a logo that is modern and could be interpreted in different ways: At a glance, it appears to be a tower emitting its signal/ influence. Looking at it from a slighly different perspective, one could also interpret it as a road that leads to a destination.
The use of blue as the dominant color symbolizes trust, honesty, reliability, responsibility. Two shades of blue are used the lighter blue inspires determination and ambition to achieve great things, a sense of purpose in striving for goals. While the darker blue represents knowledge, power, integrity and responsibility.