UI / UX Design
Website Development
June-December 2021
PT Otsuka Indonesia is a major pharmaceutical manufacturer and distributor in Indonesia with over 50 years of experience. As a joint venture of Otsuka Pharmaceutical Co., Ltd., Japan, the company has a significant market presence and is well-known in the medical community.
PT Otsuka Indonesia’s website was old, clunky, and slow. News and events had not been updated for the past three years. Certain sections remained blank; others had multiple grammatical errors. User interface and experience were not well-thought, with small interactive elements and huge images. The company needed a major revamp of its website – fast.
The website design was cartoony and childlike – unbecoming of a major corporation with one hundred years of heritage. There was no clear emphasis on company values and qualities, making the website look and feel unprofessional. Animations and transitions between pages were too busy and confusing for users.
PT Otsuka Indonesia’s website was old, clunky, and slow. News and events had not been updated for the past three years. Certain sections remained blank; others had multiple grammatical errors. User interface and experience were not well-thought, with small interactive elements and huge images. The company needed a major revamp of its website – fast.
Design Detached from Company Values
The website design was cartoony and childlike – unbecoming of a major corporation with one hundred years of heritage. There was no clear emphasis on company values and qualities, making the website look and feel unprofessional. Animations and transitions between pages were too busy and confusing for users.
