The client wanted a logo that shows excellence, strength, trust and integrity. The logo should also represent their current focus in network infrastructures and telecommunication while at the same time does not limit their scope to other infrastructure services such as roads, bridges, highways, etc.
We created a logo that is modern and could be interpreted in different ways: At a glance, it appears to be a tower emitting its signal/ influence. Looking at it from a slighly different perspective, one could also interpret it as a road that leads to a destination.
The use of blue as the dominant color symbolizes trust, honesty, reliability, responsibility. Two shades of blue are used the lighter blue inspires determination and ambition to achieve great things, a sense of purpose in striving for goals. While the darker blue represents knowledge, power, integrity and responsibility.
